Avoiding retail Armageddon

It started with Woolworths. The latest is HMV. With Jessops, Comet and a few other British retail institutions in the middle. There are some clear ways to avoid this. From my observations, this is where HMV went wrong. 1. Poor diversification. Instead of differentiating themselves from Amazon, they turned into Amazon on the high street.

The John Lewis Christmas ads are nothing new

In a period of time where retail is struggling, getting Christmas right this year is business critical. For John Lewis, this is even more the case given their incredible trading figures since last year’s ‘epic’ TV ad. But this type of Christmas activity is nothing new. I grew up in Newcastle, and the build-up to

Why “category” is the social media of the shopper world

You can’t sit in on a Shopper Marketing brief without someone wanting to “do a category job”. It’s caused by the retailers – they want their categories to grow but brands need to make sure they don’t find themselves solely responsible for this. In theory, it’s the right thing to do – particularly if you’re

I don’t know who Anthony Ogogo is, but I like the new Subway campaign

I really like the new Subway ad. I’ll tell you why: – It’s product focused – It cuts through – It’s ‘Summer of Sport’ themed – It introduces some stars of the future I particularly like the last point – if their ‘stars’ win, Subway get associated with the equity. If not, they’ve got a